Tag: opinion

  • Does Every Publisher Need a Don Draper?

    Does Every Publisher Need a Don Draper?

    One of the greatest consequences of the digital revolution, and the triumph of the internet specifically, is that content publishers who would never before have had the opportunity to distribute their product now have a viable medium through which to reach readers and consumers on a global scale. The previous barriers of bringing the contributors together, printing the information, and getting it into stores and news outlets have been circumvented – this has undoubtedly led to an upsurge in variety, creativity and individuality within the sector. However, one age-old and ubiquitous barrier to true freedom of content remains: money, cash, the almight dollar, whicher guise you prefer. Unless the producers wish to forever stay limited to writing as a hobby around work, they must bring in revenue to support themselves and the venture to render it sustainable.